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How to Market a New Business

People always open new small businesses with lots of motivation and great ideas. However, sometimes these entrepreneurs lack experience in marketing a new business to customers. As any business owner knows, businesses need customers to grow the company and make a profit. Here, Poster Girl Marketing, PR & Media outlines a few ways that established entrepreneurs can market their businesses.

How to Market a New Business
Photo Credit: Mikael Blomkvist via Pexels

Focus on Internet Advertising

Many people shop online these days by searching on their smartphones or computers. Because of this, it is important for businesses to put themselves out there on the internet with as much enthusiasm as they would have when setting up a shop window. Backlinko explains that search engine optimization and search engine marketing are two of the main ways for companies to reach customers online. Each has pros and cons, so look into those two types of advertising before deciding which is best for you.

In addition, do not neglect to utilize social media for online marketing. Williams Commerce suggests taking full advantage of those platforms to reach audiences that you might not engage with otherwise.

If you’re looking for help developing your PR or branding, contact Poster Girl Marketing, PR & Media to set up a consultation.

Identify Your Target Market

If you are unsure who comprises your target market, you cannot know the best ways to advertise. Whatever product or service you are selling, do some research on your target audience so that you can tailor your advertising to them. This is one important aspect of your marketing plan.

For example, if you own a coffee shop within walking distance from a college, your primary customer base will likely include college students and people employed at the college. However, if you own a coffee shop off a major highway in a rural area, your customer base is likely to be truckers, travelers, and people driving to and from work. Both groups require different kinds of advertising.

Understand the Competition

You should always conduct a market analysis so that you know which businesses you’ll be competing with. Understanding the competition can help you to find your niche – what you will do to stand out from the rest of the crowd. For instance, if you're going to open a senior care facility, you want to become familiar with the facilities in your area, what amenities they offer, how much they cost, etc. Understanding what makes you different and using that in your marketing can greatly impact your business’s success or failure.


Networking involves getting out there and meeting other people in your industry or who work in sectors adjacent to your industry. For example, if you own a restaurant, networking might involve meeting other restaurant owners as well as chefs, farmers, suppliers, and people working in other hospitality areas. Networking is important because it allows others to get to know you and your product through word-of-mouth advertising, which is one of the oldest and least costly forms of advertising out there.

Find Tools To Assist You How to Market a New Business

There are many tools available to help your marketing team for a low price or even for free. For example, if you manage a large advertising team that struggles with putting ideas and finished results together, a free PDF merge tool allows you to combine pages. Organizing files in this way makes it easier to keep track of and organize what your team is doing and arrive at marketing decisions more quickly. In addition to tools that assist with organization, there are many tools out there that can help with accounting, writing, and other tasks that you do each day.

Offer Coupons and Promotions

Many consumers have a fear of missing out, meaning that they are more likely to make a purchase if there is a sale going on with a set end date. Because of this, use coupons and promotions as one of the ways to market your new business.

Use Old and New Strategies for Success

Best marketing practices constantly shift with new technologies, but a good mix of the classic and the new will serve your business well. Be sure to have a good marketing strategy that includes a profile of your target audience and use that to tailor specific messages. And take advantage of free tools for things like digital file collaboration and social media post creation. If you are an entrepreneur looking for ways to reach new customers, consider these tips in your marketing journey.


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