Marketing your small business around the holidays can be a stressful task simply because there is so much competition to contend with. Even if you offer unique products or services, most businesses amp up their marketing efforts around this time of year, so you’re competing for attention in a saturated market.
There’s still hope, however. With a well-thought-out plan, you can attract new customers or clients in unique ways and keep holiday stress to a minimum. If you feel you could use some guidance from a pro, take a look at the services offered at PosterGirl Marketing and create a stellar marketing strategy together.
Use these ideas to get started with a solid holiday marketing plan:
Create a gift guide and make holiday shopping easier
One of the best ways to draw attention to your brand around the holidays is to cut out the guesswork when it comes to gift shopping. Customers want to see unique ideas for those hard-to-buy-for loved ones, and a gift guide is a perfect way to catch their eye. Consider who your ideal customer is and tailor the guide to them, then pitch it to the customer as the perfect way to find gifts for moms, dads, husbands, wives, etc. Fill the guide with colorful, impactful, well-shot photos of your products, include engaging descriptions and prices, and share the finished product on your social media pages so you can spread the word.
Keep engaging with your audience online
Offering gift guides can help you grab attention, but it’s important to also engage with your customers and show them the personality of your brand. Social media is a great place to do this since you can share posts that aren’t just advertisements or marketing tools. You can even use a meme creator to work up funny, thought-provoking, or inspirational memes that will help you catch the eye of potential customers and make a connection; simply choose a template and add your own background and text. Need help cultivating your brand presence online? Consider working with PosterGirl Marketing.
Give them more reasons to shop with you
Your social media accounts are also a great tool for providing more reasons for potential customers to choose you, such as a contest or giveaway. There are tons of options to choose from. You might create a giveaway for each day of December that allows customers to enter your social media pages in return for sharing your post and liking your page. You might host a fun contest in your store, such as having customers guess the number of peppermints inside a jar for a chance to win a prize. Everyone loves freebies, and you’ll benefit from the extra buzz the contest or giveaway creates.
Use holiday packaging and offer gift wrapping
Not only does everyone love a fun contest, but they also love to see pretty holiday packaging that will help them get into the seasonal spirit. You don’t have to go overboard and bust your budget; simply utilizing a holiday stamp and some festive ribbon on plain brown craft boxes can go a long way. You can also consider offering gift wrapping for customers when they spend a certain amount; this is an incentive for them to spend a little more for something that doesn’t require that much extra effort on your part and many customers will be quick to take you up on that offer since it will save them time and effort during a busy time.
Holiday marketing ideas for your small business can really make a big difference in sales when they’re done right, so think about a few ways you can take your products and services up a notch during this season and make it special for your customers, including engaging them with memes and creating a shareable gift guide.