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The power of open work space

Updated: Jun 3


As a startup founder, should you share an office space or lease one of your own? An increasing number of companies are joining co-worker communities. What was once primarily seen as a freelancer's domain has quickly become a viable option for businesses of all sizes.

Flexible workspace design can have a lasting positive impact on your employees, inspiring them to work more creatively and collaborate more effectively on projects. At PosterGirl Marketing, we so strongly believe in the power of flexible workspace design that while we’re in the process of remodeling our own offices in New York, New York, our teams are working out of a non conventional open office space.


Our dynamic building offers everything from loft studios and midsize to spacious conference rooms and quiet, but semi closed individual workstations. This experience has helped us to build on our key design strategies for the multifunctional work environments we create for our coworkers and future partners to visit. The spaces we design not only help our clients’ and employees thrive, but also help company leaders do the following:

1) Retain and Attract Talent with Fresh Amenities

To retain and attract the most talented employees to your company, you’ll need to offer a few office amenities that your competitors may not have—beyond free cappuccino. The amenities that have the greatest impact on happiness include fully stocked cafes, comfortable lounges, and open areas with soft flooring where staff can stretch or exercise.


The amenities you choose should also reflect your company’s ethos and core values. For example, to foster a culture of collaboration, you might design a lounge on every floor. Convenience and comfort will encourage more active teamwork. You’ll also need to make sure that office operations run smoothly to increase productivity. After all, happy employees are 12 percent more productive than their less happy peers.

2) Better Engage Employees Through Creative Work Zones

Flexible workspace design encourages employee engagement on a daily basis. Allowing staff to spend time outside of their cubicles and in zones better suited to specific tasks can improve mood and productivity. For example, if a sales manager needs to phone clients, he/she can move to a soundproof phone booth away from the chatter of coworkers.


Without noise distractions, he'll/she’ll complete the task much faster. To build specialized, creative work zones, discover what your staff needs to be more successful. Do employees need more private spaces? Do managers and training teams need conference rooms outfitted with high-definition digital monitors? Does your office accommodate informal team brainstorming sessions? Each zone should be designed with your employees’ task requirements and comfort in mind.